INHD is rolling out a new programming block Mojo, a lot like Cartoon Network's Adult Swim albeit aimed at "men who live accomplished and adventurous lives". Apparently if you are one, you'll just know. Basically, they are targeting the early adopter demographic they feel is the most likely to own an HDTV with what they think
they we want to watch. Several of the shows kick off June 18, with a few more to follow later, all will air primarily on Sundays and Wednesdays during prime time.