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Kodak, Martha Stewart partner on product line

Evan Blass

Now that America's favorite homemaker/inside trader is back to full steam following her brief incarceration, it seems that we may be in for another wave of branded products reminiscent of her previous assault on K-Mart shelves, as Martha Stewart Living Omnimedia and Kodak have just announced plans to jointly release a line of personalized photo swag. Available in late September from both companies' websites, the MSLO-designed lineup will include such exciting products as photo books, stationary, calendars, stickers, and occasion-specific cards that customers can slap their uploaded photos onto -- certainly nothing new, but now the process comes with Ms Stewart's coveted seal of approval. The multi-year agreement means that we can expect the customizable offerings to expand into other categories such as food and gardening, and it looks like Martha herself is quite confident that the venture will succeed, as she reportedly bulked up her portfolio with more Kodak and MSLO stock just hours before the deal was announced.

[Via DigitalCameraInfo, photo courtesy of BusinessWire]

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