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Nintendo sends President Bush DS Lite, Brain Age

Jason Wishnov

At first glance, you might think we were kidding. We're not. President Bush turns a whole sixty years old tomorrow, and Nintendo of America felt fit to send him a birthday package of their own creation: a white DS Lite, a copy of Brain Age: Train Your Brain For Minutes A Day, and a nice congratulatory letter (read it after the break).

Aside from being absolutely ridiculous (guy at Nintendo who thought to do this, I love you), one must wonder if President Bush will receive the package personally and actually attempt to play a round. Just think! With rigorous training, President Bush may usher in a new era of world peace! Sudoku transcends all cultural barriers.

Marketing genius, Nintendo. I wonder what his initial Brain Age would be... (watches as the commenters rush to post the largest number they know)

Once again, the full letter from Nintendo after the break.

[via GoNintendo]

Dear President Bush:

Happy Birthday!
Don't worry, turning 60 is an exciting milestone. As you know, you've joined millions of other baby boomers in an invigorating new decade of your life. And, like many boomers, you may be looking for ways to keep your mind sharp. That's where we come in.

Please accept our gift of a new Nintendo DS Lite system and a copy of Brain Age: Train Your Brain in Minutes a Day. You now join millions of people around the world who have fun challenging themselves with Brain Age. If you have never played a video game before, don't worry. Brain Age is part of our new Touch Generations brand, which includes games that are easy for people of any age - regardless of their video game experience - to pick up and start playing immediately.

It's obvious you don't have a lot of time to play games, which makes Brain Age such a great activity for you - just a few minutes a day with more than 15 daily training tests will help keep your mind sharp. Training tests include categories like math, reading and memorization. Try it for a few days and watch your score improve. Brain Age also comes with more than 100 sudoku puzzles - these could make your next long flight on Air Force One a bit more fun! (Perhaps copies of Brain Age for journalists joining you on your next flight would be a nice distraction!)
Have fun exploring Brain Age with your Nintendo DS Lite and be sure to let us know your brain age!

Have a tremendous birthday!


Your Friends at Nintendo

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