EZAV EMP-700 music player to come up short in its attempt to usurp the iPod from its DAP dominating position. Oomi, yeah, duh, that's the change that's needed. That and support for PlaysForSure WMA, MP3, a 2GB capacity, voice recorder, FM radio, and a reported 12 hour battery life will almost certainly, uh, make no difference whatsoever. Here's a hint: think ecosystem. This Korean product, made in China can be yours in the UK for about £70 or $130. Now you know.