Joy of Tech has put together a rather humorous comic offering some marketing advice to Microsoft to aid their iPod Killer in its quest. Tips include celebrity endorsements, siphoning Gates' fortune and a contest to win a date with *ahem* Miss iPod Killer.
My advice? Instead of naming it Argo, why not just keep the name everyone is already calling it: 'iPod Killer'. That way, everyone will know why they released the device, and it'll be clear what its function is when it locks up, crashes and mysteriously deletes all the users' music beginning with the letter 'i'.