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Overheard@Develop: Mark Rein - "I need a stiff drink"


Mark Rein is currently sitting 3 feet away from me, and is heavily immersed in an interview with a journalist. Only five minutes ago I heard him saying "I need a stiff drink" in not-too-subtle tones as he walked past the press area. The reason? Most likely his supposed "heckling" from developers over his strong opinions cited in the opening keynote of the Develop Conference this morning (UK time). One developer went as far as calling Mark "a dinosaur" regarding his views about the industry's direction.

In the keynote this morning he called episodic content a "broken business" and stated that "Episodic games that offer faster turnaround will inevitably be using a lot of recycled content, walking through the same environments and shooting the same enemies with the same weapons." So that's opposed to the refreshing experience that we get from walking through Unreal game after Unreal game?

At least one thing's on the up: Mark seems to have got something to drink, as the picture above illustrates.

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