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Echostar invests in CinemaNow: HD VOD soon?

Erik Hanson

Late yesterday, online movie service CinemaNow announced it had raised US$ 20 million in financing, including a large amount from satellite company Echostar Communications, which operates Dish Network. Joining LionsGate and other investors with a seat on the board of directors, it's a safe bet that CinemaNow and Dish could announce some cross-licensing or cross-promotional deals in the future. Up for speculation, however, is whether this could add CinemaNow's high-definition video-on-demand for the satellite provider. Echostar has been aggresively adding HD content and channels to its lineup in recent months, and this could be another step towards defending against DirecTV and cable providers in maintaining its strong lead in the HD area.

Do you think Dish will be offering even more HD because of this strategic investment, or do you think DirecTV and cable will still end up on top?

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