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China online gaming trends

Alan Rose

BusinessWeek online recently ran an article that effectively summarizes major issues in the burgeoning Chinese gaming industry, including MMO addiction, Internet population growth, and the increasing quality of China's homegrown titles. Also, the horse armor debate may soon find new life overseas, as there are plans for several Chinese game operators to switch from a subscription-based revenue model to the sale of virtual goods and other downloadable content "needed to advance various games".

The article is supplemented by a slideshow that showcases China's hottest online games, one of which hails from the States -- Dungeons & Dragons Online: Stormreach. This is consistent with vendors I visited during a recent trip to Shanghai who claimed that DDO was among their bestsellers.

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