According to a press release sent out today, the 2007 Penny Arcade Expo will be "triple the size of [the 2006 venue], and we've already begun to receive reservations for booth space from AAA publishers." Despite the massive growth, Penny Arcade's resident business guru, Robert Khoo, expressed a desire to keep PAX about the community. "We don't want to be E3," he said.
This years, over 17,000 people are expected to attend PAX. With triple the venue size, we can presume triple the attendance (the demand will be there, we suspect). A 2007 Penny Arcade Expo with around 51,000 attendees, puts it just under the size of E3 2006 (60,000 people). With such an influx of people and a growing list of major publishers, can Tycho and Gabe, Inc., manage to keep the sensationalism out?
The 2006 Penny Arcade Expo runs from August 25 to 27 in Bellevue, Washington.