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Is there another competing technology war going on?

Sometimes we get all caught up in the HD DVD/Blu-ray format war that we forget that there is another competing technology war going on right under our nose: LCDs and Plasmas. Gone are the days where LCDs are the small flat-panels and plasmas are the big ones, now a person can choose from the same size panel for about the same price. Worse yet, they offer the consumer nearly the same life span, picture quality, inputs, and now, price. People have long favored LCDs as plasmas had a rough start, but now that they have matured quickly thanks to their high sales, they are very much improved.

Is this technology war more important then the other one about Blu lasers and high-def? What would/have you chosen for your flat-panel of choice?