We usually don't have to wait long for some tech industry exec to give us new fodder for CE-Oh no he didn't!, and Karl Woods, pusherman/Executive Vice President of sales and marketing for mobile developer and publisher Kiloo delivered the goods earlier this week. He decided we should witness the strength of his street knowledge by comparing his job of marketing mobile games to, and we're quoting here, "the crack cocaine model." (Could someone tell him that his company is named "Kiloo," not "Kilo"?) Says Woods:
"You offer the customer a free rock, and they get hooked. That's what we're going to have to do with the 90 per cent. But everyone has to do it, the whole industry has to try and crack this, or we'll just keep fighting over that 10 percent."
We feel you, Karl. All the crackhouses on our block learned years ago how to stop fighting over that 10 percent and go after the mass market.