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Sony introduces 52-inch XBR 1080p Bravias, new 720p models


Sony has unveiled four new Bravia LCDs, two of which are the largest LCDs in the Bravia range so far, with the 52-inch KDL-52XBR2 and KDL-52XBR3 models both running at 1080p resolution via the three HDMI ports or the VGA and component inputs. Both models come with a built-in ATSC tuner, a "floating glass" panel design, and Sony's Advanced Contrast Enhancer which will supposedly improve the display's 1,300:1 contrast ratio. The only difference between the two models appears to be the color of the bezel, with the XBR3 getting a glossy piano black surround (pictured), and the XBR2 settling for a less glamorous silver bezel. You'll pay $300 for the priviledge of owning the Bravia that matches your piano, as the KDL-52XBR2 and KDL-52XBR3 will be available in November at around $6,500 and $6,800 respectively. Sony also took some time to introduce a couple of new mid-range Bravia LCDs with the 40- and 32-inch 720p KDL-40S2400 and KDL-32S2400 models bringing the total number of Bravia LCDs to sixteen. Shipping next month for $1,700 and $2,600 depending on the screen size, you can expect to get the standard set of inputs (HDMI, VGA, component, S-Video, composite) along with an ATSC tuner, a black bezel, and hidden SRS speakers in return for prying open your ever loving wallet.

The silver bezeled KDL-52XBR2.

The 40-inch KDL-40S2400.

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