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Three new cookie-cutter ultracompacts from Rollei

Evan Blass

Usually when manufacturers unleash several new cameras upon us, it takes awhile to weed through the specs in order to spot their differences and identify the features that consumers will find most compelling, but as luck would have it, Rollei's da-series of unremarkable shooters tend to completely lack innovation from generation to generation. Such is the case with three new so-called "Prego" models from the once-esteemed brand -- the 10 megapixel da1325, 7 megapixel da7325, and 5 megapixel da5325 -- which besides sporting different resolutions, are exactly the same in every single way (making our job a lot easier). When it comes to Rollei these days, when you've seen one you've seen them all, so these 128-gram ultracompacts' features should come as no surprise whatsoever: you're getting a 2.5-inch LCD (no viewfinder, of course), 3x optical zoom, maximum ISO of 400, 30fps VGA video with sound, maximum shutter speed of 1/2000 of a second, and video out for showing off your imaging skillz on a bigger screen. We have a feeling that the interest in these cams is slim to none, but just in case this write-up has somehow piqued your interest, all three will be available next month for €149 ($189), €199 ($252), and €249 ($315), depending on resolution. Keep reading to peep the two lower end models -- though once again, there's nothing here that you haven't seen before...

Read- da1325
Read- da7325
Read- da5325

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