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Intel, Omnicom bringing "10 foot" ads to on-demand Viiv content


Intel and Omnicom Media Group look to be bringing a little more advertising into your life, announcing that they're collaborating on so-called "10 foot" advertising templates for on-demand content delivered to Viiv-based computers. Details are a bit sketchy, with an actual roll-out still months (or more) away, but the deal could apparently include both video and interactive advertisements, in addition to more traditional banner-type adverts -- all of which Intel says will be both "highly targeted" and "relevant". The hope here is, of course, to make Viiv a more attractive platform for content providers -- carving out a middle ground between the free-for-all model and tougher-to-crack subscription or pay-per-use options on opposite sides of the spectrum.

[Thanks, Ash]

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