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Women make majority of casual gamers

Zack Stern

eMarketer covers two recent studies, saying that casual games make up the most popular genre, and women are the majority of casual gamers. According to a May, 2006 study by AOL, 29% of respondents said that casual games were their favorite genre, with strategy games rating a distant second place at 17%. A survey just released by PopCap says that 76% of casual gamers are female, and 47% are 50-and-older.

But marketers can make numbers mean anything; another way to look at the initial survey is to say that 70% of respondents had a favorite other than casual games. (1% said they weren't sure of a favorite.)

However you interpret these surveys, we like the idea of games reaching a more diverse audience. Only after that happens can games be as culturally significant as books and movies.

[Via: Adrants]

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