Independent disc manufacturers association endorses HD DVD
The American Independent Media Manufacturers Association (AIMMA) announced recently it has voted to support HD DVD over Blu-ray. As a group of 37 North American media manufacturing companies, it cited cost and ease of transition from DVD as reasons for the choice. HD DVD has touted its low cost to manufacturers as a main benefit, so this aligns with a major selling point of the format. How important this is to the outcome of the format war remains to be seen; it's good to see HD DVD's assertions confirmed by an outside group, but most consumers --us included -- couldn't name AIMMA if you spotted them an A, I or M. According to Digitimes, Taiwanese disc manufacturers seemed to downplay the decision, saying that the outcome still rests entirely on the support from top Hollywood studios.
[Via Digitimes]
