Ubisoft's first Wii ad, a Red Steel TV spot, has all the makings of an effective after-school commercial:
- Action (swords, guns, flailing arms, etc.)
- Humor (stereotyped Asian "master" ridicules disciple: "you suck")
- Reassurance (older gamer is playing; it must be cool)
Are we sold? Nope -- but we're not the target. Think
Ubisoft captures the kids' imaginations with this one?