Nintendo's PR machine really wants you to tune into tonight's Dancing with the Stars finale: "Call your friends, cancel your plans and set your cell phone on vibrate." But why all the fuss over Emmitt Smith vs. 'Super Mario' Lopez? Well, it's also occasion for Wii's television debut, which will air during one of the show's commercial breaks.
Primetime, you ask? Yep, Nintendo will spend in excess of $200 million to market Wii; a nice chunk of that sum going toward tonight's coveted ad space, along with director Stephen Gaghan (Syriana).
Tonight's 30-second TV spot is part one of the four-part "Wii would like to play" series and will also appear on Nintendo.com and YouTube, where a bootleg of all four parts (shown as one video) has already surfaced.