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PepsiCo to sponsor Guild Wars in China

Alan Rose
11.27.06
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The cola wars took an interesting turn today, and Chinese online gaming host The9 showed they have flexible loyalties when it comes to carbonated beverages. The Shanghai-based developer successfully partnered with Coca-Cola (and pop group S.H.E.) in 2005 to promote the launch of World of Warcraft, and now PepsiCo wants a piece of China's MMO action.

As part of a new marketing agreement, Pepsi and The9 will co-sponsor a national Guild Wars tournament and pimp over 10,000 Internet Cafes using decor based on NCsoft's popular fantasy setting. Cafe chaperones will now have to work twice as hard to keep sticky soft drinks away from the PCs. Beta testing for Guild Wars China begins in two days.

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