LCoS market wide open when it starts throwing down at CES. The Silicon Valley startup has hopes to deliver "50-inch plus" LCoS sets to "major big box retailers" under "major CE brand names" soon after unveiling its product line in just about a month. The firm is banking on the skyrocketing HD sales, not to mention the phasing out of CRT-based sets, to propel its single-chip sets atop the market. By developing self-proclaimed "unique and proprietary 1080p LCoS digital projection imaging devices," the company is aiming to mass produce a 50-inch model with a lightning quick response time for "under $1,500." Taking a note from Philips' single-chip motif, the sets would eventually range from 50- to 62-inches, with most sets hitting retails floors "around summer 2007."