It's the "appliance for the '80s". Or so Dick Cavett would have had us believe. This is an actual Apple II commercial from waybackwhen(TM), pointing out all the advantages an Apple computer could make in our lives. Like balancing the budget. And tracking recipes. Fortunately, the commercial's writers had a pretty good sense of humor and there's a nice comic punch at the end.
Check out the two external floppy disk drives, that awful keyboard and the teeny screen in the big case.