Japanese apartment sports "world's largest" QR code

If you thought QR codes were much ago about nothing, apparently you were badly mistaken. On the broad side of an under-construction apartment in Hiroshima City resides what appears to be the "world's largest" QR code to date, and considering that most of these 2D codes make their appearances in magazines or on business cards, we'd bet that claim is legitimate. Purportedly, the hangers are hoping to sneak into the Guinness Book of World Records with the feat, as the 15.3- x 14.58-meter banner features a 10.97- x 10.97-meter QR code which can reportedly be snapped (from afar, obviously) with a cameraphone, and utilized just like any other (much smaller) rendition. Now, which one of you can find your way to this monstrosity and tell us where the code leads your handset?

[Via Slashphone]