As an big college football fan, this got my attention. Playlist is reporting that Fox Sports will bring entire bowl games to the iTunes Store. Erica previously noted that iTunes is changing the way people watch sports. As a commenter on that thread pointed out, this is a godsend for sports addicts in far away places. The games will include the AT&T Cotton Bowl Classic, the Tostitos Fiesta Bowl, the FedEx Orange Bowl, the Allstate Sugar Bowl and the Tostitos BCS National Championship Game and will generally be up within 24 hours after the final play.
In addition to the full-length games there will be highlight shows available at reduced prices (presumably similar to what they had last year from ABC; I still occasionally enjoy my Longhorn's rousing National Championship in iTunes).