A blueprint for game marketing (or: what happened to Psychonauts?)

Game designer Pierre-Alexandre Garneau ("just call me Pag") has written a piece for Gamasutra that is essentially a Magic 8-ball for determining the success, by means of marketing, of a quality title. The piece, entitled "10 Minute Game Sales Potential Test," presents six questions for determining whether a publisher will be able to successfully market a title.

It's a fascinating read. The words of wisdom one can reap from the piece, if you believe Garneau's analysis, is that original, complex ideas have a steep curve when it comes to profitability. Spore without Will Wright would likely not garner so much attention and anticipation, and we're inclined to agree. As much as one might despise EA for rather annually "rehashing" Madden titles, the company still manages to sell millions of copies of each iteration -- as a business, they are acting as we'd expect.

Also presented in the piece are examples where the test explains the financial success and failure of quality titles (Grand Theft Auto 3 and Psychonauts, respectively). It would be interesting to see how the analysis stacks up to other games both deserving and undeserving of their sales.

See Also: Ad Critic