Sooner or later, everyone winds up working together. It should come as no surprise then, that former head of Electronic Arts Worldwide Studios, Don Mattrick, is joining Microsoft as a "strategic adviser" to the Entertainment and Devices division. The Entertainment and Devices group houses the Xbox 360 as well as the Zune. Peter Moore was ecstatic about the announcement, claiming that he had been looking forward to working with Mattrick since he left EA in 2006. Moore -- once the head of SEGA during the Dreamcast era -- claims that there is no bad blood between himself and Mattrick. Game history buffs will remember that EA refused to support the Dreamcast, has a long rivalry with SEGA sports, and was hesitant to allow its games on Xbox Live (seems they can't get enough of it now). Moore is happy to welcome Mattick, though he admits some disdain for EA CEO, Larry Probst.
Exactly what Mattrick will be doing seems unclear though it seems he will be heavily involved in developing concepts like Xbox Live. Mattrick admits that online gaming is the biggest trend in the industry and he hopes to push Microsoft to the top of that arena.
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