EA's pure 'Skate' campaign
EA's been selling Skate without gameplay footage (pre-rendered or not). With a series of 'confessional shorts' -- featuring lesser-known, and therefore skaters' skaters like PJ Ladd, Chris Cole, Jason Dill, Jerry Hsu, and Dennis Busenitz -- EA is a building a thinly veiled promise. Skate will be pure; skateboarding without the "X," Gatorade, and lot of corporate sponsors. EA wants us to believe it's building art, not its next perennial sports franchise. This is smart advertising. But is it genuine?
