With Insomniac Games launching its podcast today, It now seems like everybody has an online audio show. But the Insomniac approach intends to be different than most because gamers get to hear what goes on inside a developer; the twice-monthly show should could be a great marketing and community-building move.
Insomniac plans several regular segments, including interviews with members of its staff and even gaming personalities outside of the Resistance and Ratchet developer. The show will cover basics like gamers' mail and Insomniac product updates as, but we'll be regular listeners if it pulls off its fly-on-the-wall aspirations.
[Update 1: Insomniac let us know that it changed its mind and won't have a "/podcast.html" URL for the audio show. Instead, the main page will be updated when the podcast goes live in the next few hours.]