GDC 07: Why no GTA exclusivity?
This is an undeniable truth of the gaming industry: it's all about the games. Sony's multimedia approach to PS3 is certainly novel, but many have felt that Sony has neglected its gamers by abandoning high-profile potentially exclusive games, such as Grand Theft Auto IV and Assassin's Creed.
Phil Harrison put it quite succinctly: "There wouldn't have been an economic sense in keeping GTA as an exclusive." When exclusive deals are made, someone has to pay for the potential difference in install base and sales. Considering how the PS3 install base won't be as large as the Xbox 360's for a while, the economic ramifications of such a deal would've cost Sony quite a pretty penny--and considering how they're losing money on every PS3 sold, it didn't seem too worthwhile.
Sony seems to be taking an approach that's been long-familiar to Nintendo fans. Harrison notes that Sony will have a "greater investment in first party [games] than third." Sony maintains the largest collection of development teams, and certainly it has some truly significant franchises: Ratchet & Clank, God of War, just to name a few.
