Japanese viral Gears of War videos are chainsaw-less
They've always said, "If you can't beat 'em ... confuse the hell out of 'em." That appears to be Microsoft's new marketing campaign for Gears of War in Japan, where they really need a shot in the arm to start moving consoles in big numbers.
However, have you taken a look at the wacky new ads? Kudos to Microsoft for not just sticking to the same old marketing that clearly isn't working, but these draw a collective "Wha?" from us. Although, we never would have thought that tamagotchis and boba would be a huge hit either, so maybe they know what they're doing over in Japan. Check out the second video after the jump, and bonus points to any Japanese speakers who can do some on-the-fly translating for us.
