Brits ban 'old' Xbox 360 commercial

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The same Xbox 360 commercial we posted last November improbably showing the release date for Halo 3 has been banned in England. The Advertising Standards Agency says the advertisement "could be seen to condone dangerous driving," despite the prominent text stating "Dramatisation. Professional stunt. Do not attempt." Apparently ad agency McCann Erickson worked closely with the ASA and were given clearance to run the ad after 9 PM. The ASA decided to ban the ad anyway stating it "reinforced the sense that the events were real, rather than fantasy, and were therefore capable of being copied." Sorry England, looks like you're just going to have to watch the ad over, and over, and over again here on Joystiq ... what a shame.

The Reuters story doesn't say how long the advertisement was in circulation, but like we said, it's been on our radar since last November. If it's been in rotation in England since that time, bless the ASA, they just gave that little commercial a second life through controversy. This isn't the first time we've seen this sort of odd behavior. Boston's transit authority banned ads for M rated games after a minor Grand Theft Auto: Vice City Stories controversy. The thing was that nobody raised a fuss a year prior when Grand Theft Auto: Liberty City Stories ads were all over the same system.
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