March NPD reveals improving PSP sales--is it enough?
Sony issued a statement today, reminding gamers that the PlayStation brand continues to get stronger. According to NPD data, "March 2007 showed a 24% increase in retail dollars generated year-over-year for the PlayStation brand in North America with total sales of $447 million." The three-pillar strategy seems to be quite successful for Sony: sales from PS3, PSP, PS2 (and God of War II), are all adding green to Sony's wallet. PSP hardware has gained some momentum in March: up 2% over February with sales of 179,796 units. More importantly, software sales have experienced a 13% jump.
With a price drop at the beginning of April, next month's figures should prove even better for Sony. However, one has to question if the price drop will be enough. Nintendo DS sold through over half a million units in the same period--easily more than twice that of PSP. Sony may not be number one, but as long as it maintains steady growth and profitability, does it really matter? And most importantly, does it matter to gamers?
