Sega pulls a Tony Stark, intuits their comic titles being rad
If you're like us and you're overly defensive about your nerd books, you're probably scared that Sega's wrangling of the Iron Man license could warrant them doing something crazy like resurrecting old Vectorman code. Sega's VP of marketing, Scott Steinberg, gave Next Generation a few reasons why we should at least be able to sleep at night.
In earlier eras, Steinberg recalls, Hollywood studios would dump a licensed property into the laps of snatch-happy developers with six months to develop and market the beast. With properties like Iron Man, The Incredible Hulk and Captain America under the hand of Sega at the moment, they're looking to avoid the typical gauntlet that has churned out titles such as Fantastic Four and Ghost Rider.
Steinberg goes on to say that "The whole industry, both industries, have coupled together and have evolved or advanced their craft to a point where both are taken extremely seriously and that just wasn't the case two years ago." And if they fail? We toss them in the Negative Zone.
