JetBlue looking to offer text messaging to passengers

Brian White
B. White|04.26.07

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JetBlue looking to offer text messaging to passengers
Now that Qantas fliers will be able to get their texts on while in midair, that same capability may soon be coming to JetBlue. It seems that cellular voice conversations are out while in flight these days, but with millions using text messaging, who cares -- right? Anyhoo, JetBlue needs a PR shot in the arm after its flight cancellations fiasco a few months ago, and this may be a way to bandage that black eye. Hey, the carrier has some spectrum to use, so why not use it? With the regional U.S. air carrier having been the first U.S. carrier to offer in-flight live television programing, we're hoping that in-flight SMS is not far behind.

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