Mobile banking sees little consumer interest in U.S.

Brian White
B. White|05.05.07

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Mobile banking sees little consumer interest in U.S.
Trying to get U.S. wireless customers to use advanced wireless features and even web browsers on their phones is like pulling teeth sometimes. Banking institutions have figured this out apparently, as they are not really going crazy to deploy mobile banking services. Why? For some reason, customers just don't want the service. Well, 8% do, anyway. Research has shown that instead of duplicating online banking on a cellphone screen, banks should possibly experiment with text messaging services and market those features to younger users. So, customers aren't really demanding wireless banking over cellphones. However, that is not stopping some carriers from investigating more business from any channel.

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