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Microsoft's J Allard finally honors lost bet, dons dreads

Ludwig Kietzmann
Ludwig Kietzmann|May 8, 2007 11:58 AM

Though it took him almost a year, Xbox 360 poster boy and accident-prone mountain biker, J (no period) Allard, has finally stepped back into the internet spotlight, draped with a dread-full wig and the aura of defeat. The utterly disturbing image above is the result of a lost bet Allard entered into with Newsweek's N'Gai Croal. The wager? Sony's PSP would not ship 10 million units within twelve months, "give or take 3 months."

Had Allard been the winner, he would have been awarded the opportunity to liberate Croal's intimidating locks. If not, he would have to slap a dread wig on his own, spectacularly bald head for an entire month and be seen with it during Microsoft's E3 2006 presentation. With Allard failing to show up during the conference, however, the lost bet was never honored. Not willing to let the matter go so easily, N'Gai most recently posted an investigation and interview into why people (hypothetically) fail to live up to their part of the bargain.

We'd normally be trite and say something about "better late than never", but having spent a few seconds looking at Allard's new visage... we find ourselves leaning towards "never."

[Via Level Up]