PSP sales double; another price drop imminent?
We don't trust analysts ... their predictions are based on the same mindless fanboy drivel commonly found on the internet, and their reports often conflict with other analysts' opinions. According to GameDaily, Todd Greenwald from Nollenberger Capital believes that another PSP price cut is inevitable. Why? Two factors.
Firstly, if and when a redesigned PSP comes out, the original should drop in price (or, the new model could simply be more expensive, no?). Secondly, sales of the portable have doubled since the price drop, making a further price drop seem that much more lucrative. Of course, one must question the profitability of such a move, and that's where Greenwald's analysis starts to crumble. Even at $170, the PSP is an incredibly advanced piece of tech: it's unlikely that Sony would want to jeopardize their profits by subsidizing the cost of hardware even further (especially in lieu of the massive profit-drain that is the PS3). Sony should be content with the sales increase they've received since the price drop: certainly a doubling is nothing to scoff at.
