Seriously, he says that watching his 5-year-old daughter play lets him in on what's "fundamentally fun" about the game-- he and his team may be working hard to tune raid encounters, but when he sees that his daughter is jumping around buildings or trying on outfits, he's inspired to put a little more flavor into those seemingly mundane experiences as well (I'm a huge fan of putting on items in the dressing room, so I know right where she's coming from on that one). WoW has always been a game that balances the hardcore with the casual very well (in the early and mid-game, if not in the endgame), and apparently the way Rob Pardo makes that happen is by playing with his daughter. Neat.
[ via Wonderland ]