Verizon carrying MTV's first full-length mobile film

Brian White
B. White|06.22.07

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Verizon carrying MTV's first full-length mobile film
Now that Verizon Wireless and Sprint Nextel have movie downloads for that 2 inch screen, why not direct content producers? MTV wants in the game, so the entertainment network will be extending its "My Super Sweet 16" television series into the mobile realm using Verizon's VCAST TV. MTV's "Super Sweet 16: The Movie" has debuted exclusively on Verizon's MedialFLO-powered VCAST after hitting Comcast's on-demand cable service earlier this week. This before even the DVD release sometime in July. Will teen Verizon mobile television customers even care? MTV sure wants them to.

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