Acclaim makes list of top guerrilla marketers
Magazine Mental Floss has listed the the Top 10 greatest guerrilla marketers, and publisher Acclaim Entertainment made the list. If you need a quick refresh, guerrilla marketing is pretty much anything not normal advertising. It can be some guy using a new product you've never seen before in your local Starbucks who's a plant, it could be a comment troll in a forum or an ARG, like what Halo 3 is doing. Acclaim made the list for having some of the more insane marketing stunts in gaming. They include:
Offering cash to the first five UK citizens who'd legally change their name to Turok, apparently 3,000 people offered.
Shadow Man 2 they offered relatives of the newly dead to put promotional ads on the headstones of their recently deceased. They pulled that one.
Gladiator: Sword of Vengeance they apparently considered "bloodvertising," which would have bus shelter ads seep a red liquid onto the street.
And finally, offering to pay all speeding tickets in the UK the day Burnout 2 released. They had to retract this one also because of the potential danger.
What's the lesson to be learned from this? If you can't make good games, at least have good marketing.
