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Nicole Kidman in Nintendo's latest marketing campaign

Darren Murph
June 27, 2007
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Although questions have certainly been circulating around Nintendo's marketing department (in America, at least), it looks like decisions are still going forward in the potentially dwindling sect. Rather than going after a president or famed talk show host, the Big N has somehow landed Nicole Kidman herself to be the next face of the company in an upcoming advertising campaign. The spots, which are set to air "sometime this week," feature Kidman testing her mental aptitude with the DS game More Brain Training, and Nintendo is hoping the superstar's "universal appeal will help to extend Nintendo's success beyond its traditional young, male audience." And all this time we've blamed the nursing homes for the Wii shortages.

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