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Sega thinks a price cut would do Sony good, also

While one should take console advice with a grain of salt when it comes from Sega (we loved your systems, though!), they aren't alone in their opinion for a price cut of the PS3. Corporate director for Sega, Masanao Maeda, says that "superior marketing and pricing strategy will be the key for Sony." He makes this observation knowing the software is tough to differentiate between itself and the 360 and taking into account the recognizability of the brand. It doesn't matter if you know the brand if you can't afford it, right?

We don't know how much longer we can dance this price slashing dance. So many people have demanded it, Howard Stringer has promised it, others say it's fine, but it keeps coming up as the number one issue. In a few months, we've got to keep ourselves thinking, we will have a heaping pile of quality games to play and the knowledge there will be a price cut by the end of the year. Whether an announcement will be made at E3 or the Tokyo Game Show, we aren't certain, but we know it'll pop up. What will there be to complain about then? Seriously, we'd like you guys to think what the next "big problem" will be once games and price aren't an issue.

[via CVG]