MacHeist 2 hype begins with email and forum leaks

Mike Schramm
M. Schramm|07.06.07

Sponsored Links

Like Mac software? Like stunts designed to promote and sell it? Then guess what, buddy-- you're in luck. It seems MacHeist 2 is just around the corner. Last year's ARG / bargain / Mac software love fest is coming around again, it seems, and while details are slim at the moment, odds are there'll be more very soon.

The main site still says nothing, but over on the forums, things are starting to get interesting. First, head honcho Phill Ryu hints at something that might be a "Web 2.0" "Game thingy where you win stuff," and then shared a bunch of little pictoral hints about something called "groupthinkheist."

Then, a tipster, who we'll keep anonymous, sent us word that an email had been sent announcing MacHeist 2 and sending everyone to... um... something. I couldn't get it to do anything now (you probably had to type in a code), but previously there was action going on there. That action was accompanied by more forums board talk, but apparently that talk was silenced. And all we're really left with is hype for something we knew was coming anyway.

So are you all excited for MacHeist to come around again this year? I only watched from the sidelines last year, and it's really just a way to sell software (and not a very profitable way for devs, either). But it is a creative way, and I have to admit it sounds fun. What do you think?

Update: Phill himself tells us this "event" is completely unrelated to MacHeist (so it definitely hasn't started yet), but that MacHeist 2 is coming later this year.

Update2: If you're interested, lots more information about what's happening is showing up on this wiki.
Popular on Engadget