'Violent' PlayStation 3 internet ad banned in UK

Ludwig Kietzmann
L. Kietzmann|08.08.07

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Ludwig Kietzmann
August 8, 2007 2:00 PM
In this article: Ad, EuroPS3, PS3, ThisisLiving, UK
'Violent' PlayStation 3 internet ad banned in UK
The Advertising Standards Authority has deemed fit to assassinate a UK PlayStation 3 advert believed to "glamorise violence or anti-social behaviour." Life Style Extra reports that the internet ad, depicting a gun-toting man called Kovac (seen in a different video to the right), drew 23 complaints after featuring on Yahoo and BT websites. The combination of the disgruntled fellow and the on-screen text, "You on my side? listen up I've killed for less. The music plays Puccini in my head," prompted the commercial watchdog to ban the ad for its "underlying tone of violence."

While both the ad makers and Yahoo insisted that Mr. Kovac was placed behind a registration process and was only meant to mingle with adults, the ASA was firm in its concern
that "the images of Kovac holding the knife and the gun, in conjunction with the text" would give impressionable youths all sorts of dubious ideas (none related to purchasing a PS3). Heaven forbid they end up in a dimly lit apartment and lying in a bathtub, muttering about the tiresome banalities of life.

[Via MCV]

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