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"Gamercard" spotted at Edinburgh Interactive Festival

During the Unreal Tournament 3 screening at the Edinburgh Interactive Festival today (that's in Scotland, by the way) Games Digest noticed something strange in the game's menu. The option, "Gamercard", was quickly covered up by Mark Rein, who was giving the presentation. "Oops," he said, "you shouldn't have seen that."

Due to the "no camera" rules there is no photographic evidence, but we're still happy to commence the speculation. Especially since Mark was so secretive about it. Is it a UT3 feature? Is it Sony's answer to the 360's Gamertag? We're not sure, but we'd definitely like to know. No doubt we'll hear more before the release of Unreal Tournament 3, at least. We'll try and contact Mark for a statement, but expect him to remain extremely tight lipped. What do you suspect it could be?