Microsoft: Halo 3 can make $155 million in one day
Microsoft has high sales hopes for Halo 3, so high that they're willing to bet that its first day sales will eclipse the current record for a weekend movie box office. Talking with Variety, Microsoft's director of creative marketing Chris Di Cesare went on record to say that they feel Halo 3 has to potential to not only beat Halo 2's $125 million one day record, but thinks it can beat Spider-Man 3's record $151 million weekend box office and rake in $155 million in twenty four hours. They've got high hopes indeed.
It's more than obvious that Microsoft is treating their Halo 3 cash cow as an "entertainment" event rather than strictly a video game release and want everyone to know that the Halo franchise can not only appeal to the masses, but bring home the big bucks too. And what better way to prove to the world their Halo 3 entertainment launch was a success than by sending out a press release a day after the game's release confirming its record setting sales. We say go get 'em Halo 3, break all those records!
