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David Reeves says no more price cuts, more bundles

According to SCEE head, David Reeves, Sony has no plans to cut the price of the PS3 again anytime soon. Instead, he says, "...we'll probably put out more hard bundles than the Starter Pack ... We're not making any pricing announcements at Games Convention at all. There's none. And we don't have any plans in that regard. We're really happy with the way that things are going for the PAL business. We really are. It's on track." We're glad to hear that and we hope that the bundle packs come with a wide variety of choices, but wouldn't it be easier to let the consumer decide what game or games to get for free with their console? There ought to be a way to do that, too.

Sony didn't announce any new games at Leipzig and there's a reason for it, Reeves explained. Sony wants consumers focused on a few games at a time -- they don't want to pull everything out from behind the bushes at once, or else we'd have happy attacks and fall over in a state of euphoric shock, never to awaken. At least, that's what we think would happen. Besides, Reeves said, consumers "don't have huge wallets and they can't go out and buy five games at 59 Euros all the time. So we're trying to do pillar titles every month." That makes sense to us and our wallets thank you.