iPhone: it is all about the firmware

Many people are eagerly awaiting the big, big software update for the iPhone. You know the one, it'll add full Exchange support, chat, and free money for everyone! However, Russell Beattie thinks we're all overlooking one point: the ease of updating the iPhone.

Russell makes a great point, and one that I have been thinking about myself. We all have lots of electronic devices which are all running some flavor or another of software. When was the last time that software was updated? And how was the software update experience? Now compare that to the fast click at which Apple is releasing updates, minor though they may be, and how easy it is to apply them. Night and day, at least in my experience.

Once again the Apple experience is leading the pack here.