NBC hits back at Apple, claims it didn't want more money

Updated ·1 min read

NBC, not content to let Apple have the last word, issued a counter-statement late yesterday clarifying that its departure from iTunes wasn't so much pricing related as, apparently, focused on an unwavering "request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers." That and tighter anti-piracy measures on Apple's part, "since it is estimated that the typical iPod contains a significant amount of illegally downloaded material." Right. This has exactly WHAT to do with legitimately selling shows to paying customers, NBC? We think this is the telling quote: "It is clear that Apple's retail pricing strategy for its iTunes service is designed to drive sales of Apple devices, at the expense of those who create the content that make these devices worth buying." Yeah, pretty clear it's still about the money for those guys.

If there's any good news, it's that NBC insists that its content, despite Apple's claims to the contrary, will still be available on iTunes through the end of its contract, which is up in December. In the mean time, you can rest assured that if NBC didn't actually want you to pay more for their shows, at very least they think you're a dirty crook who shouldn't have the privilege anyway.

In order:
Read - NBC and Apple break up
Read - Apple insists, "No, we broke up with NBC."
Read - NBC insists "No, WE broke up with Apple. But not because of money."