Reggie named Grand Marketer of the Year
Brandweek magazine, which we suppose we'll have to get familiar with if we want to continue pretending to know something about business, named Reggie Fils-Aime their "Grand Marketer of the Year" for 2007. The magazine celebrated Reggie with a long article about how awesome the Wii is, and how his strategy and competitiveness helped put the (awesome) Wii in a gazillion homes.
Reggie is given a lot of the credit in this article for Nintendo's unusual Wii marketing, including the "Wii would like to play" commercials and the Wii ambassador program (in which popular bloggers in non-game fields were invited to Wii parties in fancy hotels). Whatever role Reggie has had in the adult-focused marketing of the Wii, it's paying off.
[Via Game|Life]
