Apple to drop price of iTunes Plus?

Scott McNulty
S. McNulty|10.15.07

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Scott McNulty
October 15, 2007 9:30 PM
In this article: itunes, itunes-plus
Apple to drop price of iTunes Plus?
Infinite Loop is reporting that Apple will be altering the iTunes Plus program in iTunes this week. iTunes Plus, as you might recall, is what Apple calls the DRM free higher quality tracks that are currently available on iTunes for a premium ($1.29 vs. $.99 for DRMed tracks). It would seem that Apple, possibly responding to Amazon MP3, plans on lowering the price of iTunes Plus tracks to $.99 and will expand it to include some indie labels.

Here's hoping that DRM free digital downloads reign supreme.
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